Lynx (aka Axe) have got to be one of, if not the, best companies around for amazing advertising and PR campaigns. Until today, my favourite was their campaign for Lynx Chocolate which featured a life-size edible chocolate man; partly because it was creative genius, but mostly because it made me want chocolate each time I watched it.
But now I think I've found something even better...The World's First Invisible Ad, used to promote Lynx's Anarchy range.
Created by Soap Creative (who are also responsible for the World's Biggest PAC-MAN), the campaign installed hacked LCD screens into an ordinary-looking terrace house in Sydney. The polarised lenses in the glasses handed out to passers-by unlocked raunchy scenes, which were otherwise invisible to the naked eye.
And if that's not enough? Well, the deodorant even has it's own desert island...
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