Foodscapes

One of the pieces of work that I had to do for uni this week was to research some potential dissertation topics. I still haven’t made my mind up on which I'm going to chose yet, but I did have a look at public relations in the Food and Drink sector as a possibility.

This idea was spurred on not only by my love of all things edible, but by the giant coffee cup that greeted me outside of Canary Wharf Tube station the other morning. It made me think about how food seemingly has few creative limits and can actually be a very effective and inspiring PR tool.

When I was researching, there were several campaigns that really stood out to me, such as Unity’s ‘Pizza Portrait of Political Britain', Resident Evil 6’s ‘Human Butcher’s Shop’ and the six-foot Christmas pudding created by Heston Blumenthal.

I also came across some amazing ‘foodscapes’ created by Carl Warner. I think these would be an excellent way to promote healthy eating, especially to kids, as they manage to make broccoli and carrots exciting! They really make fun food and interesting, and perhaps if the 5-year-old me had seen them, I wouldn't have such a strange phobia of cucumber today.

Images like this act as an example of how food can be a talking point, and so a brilliant tool to use in PR stunts and campaigns. Of course it wasn't just the vivid colours of chili boats and dragon fruit fish that grabbed my attention, there were some sweet pictures too...

...well, we all deserve a treat now and then don’t we?!